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Running an Online Business Series: Marketing Your E-Business
Product Code: ecom09 Time: 5.0 hour(s) CEUs: Available

Summary:

This course explains what you need to develop a marketing plan for your e-business.

Objectives:

  • Identify a company's customer base
  • Create a marketing plan
  • Build an affiliate program
  • Compare the advantages and disadvantages of several types of marketing models


Topics:

  • Identifying Your Customers
  • Developing a Marketing Plan
  • Affiliate Marketing
  • Marketing Models
  • Other Marketing Examples

Technical Requirements:

Minimum 500MHz Processor; 128 MB RAM; Minimum display resolution 800x600; Windows 2000, XP, Vista, 7 or Mac OS X v10.4+; Internet Explorer 6.0+ or Firefox 3.0+ or Chrome 3.0+ or Safari 4.0+. 56K minimum connection; Adobe Flash Player 9.0+ or Windows Media Player 9.0+ for IE users who do not have Adobe Flash Player; JavaScript, popup windows and cookies enabled; Sound card with speakers or headphones strongly recommended.



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